In Brazil, small farmers rely on the traditional cultivation of Guaraná | Global Ideas | '
Project goal: Pesticide-free cultivation of Guaraná to protect the rainforest and promote traditional ways of life
Project Implementation: A farmer cooperative uses traditional methods to grow the guarana plant in the middle of the Amazon rainforest. The plants have four times as much caffeine compared to the plants of the beverage industry. Now they are marketing their product with new strategies.
Partner: The Small Farmers Cooperative "Agricultores Familiares do Alto Urupadí" (AAFAU) is one of the sustainably operating initiatives in the Amazon Basin, which is being advised by GIZ (Society for International Cooperation) within the framework of the project "Green Markets and Sustainable Consumption".
Guaraná is high in caffeine. If the climber is grown properly, the caffeine content of their seeds even surpasses that of coffee. International beverage companies have discovered this for themselves. Its branches, where Guaraná is produced, can be found in Maués, a small town in the Brazilian state of Amazonas. But the seeds that corporations use for their energy drinks are extracted using pesticides and fertilizers. In contrast, indigenous communities rely on natural cultivation methods in the middle of the rainforest, which do not disturb the fragile ecosystem. For them, the plant is more than the basis of an awakening soft drink. Guaraná is deeply rooted in her culture and comes in many traditional myths and legends.
A film by Detlef Urban
ليست هناك تعليقات